How Celebrities Manage their Online Reputation with PR firms and Reputation Management Companies
Whenever a celebrity does something that the paparazzi find scandalous or would make great news, it doesn't take long for it to hit the tabloids. Unfortunately, there are just some things that people want to keep private, or just not make public eye. As we all know, people love juicy gossip and will go to almost any lengths to find out something just so they can spread it around and nothing could be more true for celebrities. This is why they're companies out there that are getting paid to discreetly and quickly make sure some of those things never make it to the surface. Celebrities will put their hard earned dollars and time into PR and online reputation management firms to make sure that some of the things they do, do indeed go unnoticed.
While some publicity can be good for a celebrity, they want control of what people see, hear, and watch them do when they're in the public eye. This is where the PR firms and reputation management companies come into play. They work together to figure out what are okay things for the public to see and what would work better if they didn't see them. Once they've narrowed that down they quickly put their teams together to remove whatever picture, video, or information that may have been leaked online and quickly remove it from the source before it's released to the general public. While they do work in removing a lot of negativity, they can also do a lot of good by allowing the general public to see certain other things that may have otherwise gone unnoticed.
For example, you may see a celebrity endorsing a charity for kids to raise money for their cause, maybe you see them interacting with someone in the public and allowing them to take photos and so forth. These are all things that RP firms and their reputation management companies work together to expose as well. Not everything that these PR firms and their reputation management companies do have to be negative or involve negative things. While they probably do spend a lot of time cleaning up the mistakes a celebrity made, their also there to ensure that a good deed doesn't go unnoticed. While they do majorly represent celebrities, these aren't the only ones who make use of their business.