How much should I expect it to cost me to use a public relations firm and management companies?
There really is no actual answer that can be given on something like this. Mostly because it’s going to all severely depend on just how much they have to do. In other words, it’s like any other thing in life—you get what you pay for! This means if someone has severely thrown your name, the name of a company, or your lifestyle in the toilet, it’s going to take a lot of work to reverse that. In other words, the more work they have to do to fix what others have said and done, the more it’s going to cost you to utilize that service. In the long run however, you’ll find that utilizing a public relations firm or reputation management company can really pay off no matter what you choose to do with them. In fact, it’s these companies that can help change the way people view you, your products, and more.
Let’s say for example that you run a wholesome company and nothing bad has ever really been said about you or the way it’s run. Then you have one person who decides that maybe you’re doing a little too good with your company and they’d like nothing more than to see you fail. You can hire a public relations firm and reputation management company to clean up that mess before it causes problems for you or your company. Maybe you want to spread the word about who you are, what you stand for and more about your company. These same people can be hired and can show the world just what you have to offer and go to the extent of telling them why they need to be doing business for you. While doing the not so dirty work can probably cost you less, you want to do your best to keep things on the up and up.
In this day and age, it’s not always easy for the good things you may do or a company may do to get out for the world to see. It’s just easier for people to see and believe the worst in people than it is for them to know there are legitimate people who care, do good things and want to do good things for others. These same people can work hard to make sure people do see these types of actions and that they are brought to public eye. Likewise, there are public relation firms who get hired as a sole job is to spread the negativity. Often times you’ll find these people are hired by competitors and people just wanting to see you fail at something in life. Their sole job is to find whatever dirt they can on a person or company and destroy them the best way they can. You never know when this might happen or who may be behind this type of malicious behavior. Having someone on your team that can counteract these types of attacks, and because defamation is important to be able to counteract.